SOCCER FORWARD

CREDIT:

Executive Creative Director:
Jacy Weyer, Oved Valadez

Account Director:
Taylor Dutton

Art Direction:
Pete Hoppins, Yuanyuan Su,
Luna Kim

Designers:
Luna Kim, Yuanyuan Su

Logo Design:
Gonzalo Hergueta

Experience Design:
Robb Hunter/ Xiyao Hu

Content Director/ Editor:
Price Robideaux

Director of Photography & Editor:
Connor Limbocker, Brau Diaz

Photo:
Carlos Jaramillo

EP:
Matt O’Connor

Music:
Baby Miko, Never Home Music, Zulan

Styling:
Kayla Marquez

Player Partner:
A Creative Force

CONCEPT:

TOMA EL JUEGO is a global Nike project — more than a campaign or a competition.

It’s a call to break boring football and a movement to flip the script on the game and its culture. Here, the game meets creativity, community, and competition — all rewritten by the players who make it their own.

The project showcased distinctive jerseys and posters representing neighborhood teams across L.A., along with banners, key visuals, experience-space design, and more — each element celebrating the raw energy and creativity of local football culture. It’s not just football; it’s your moment to take the game from the streets to the stadium, and beyond.

This project culminated in the final round of the TOMA EL JUEGO Neighborhood Competition — one epic showdown. Nike Soccer’s TOMA EL JUEGO wasn’t just a stage; it was the spark.