EXTREME INTERNATIONAL




Role
Research, Brand Concept Development, Design, Image Treatment, Animation
Tool
Adobe Illustrator, Indesign,
After Effects, Photoshop, Premiere Pro
Research, Brand Concept Development, Design, Image Treatment, Animation
Tool
Adobe Illustrator, Indesign,
After Effects, Photoshop, Premiere Pro
Concept
Extreme International Limit is a brand that is promoting extreme sporting events, entertainment, and a sustainable lifestyle.
Extreme International aims to bring viewers into a whole different world by providing extreme sports content that you just can’t take your eyes off of by capitalizing on that sensation of the thrill and breathtaking moments.
Extreme International Limit is a brand that is promoting extreme sporting events, entertainment, and a sustainable lifestyle.
Extreme International aims to bring viewers into a whole different world by providing extreme sports content that you just can’t take your eyes off of by capitalizing on that sensation of the thrill and breathtaking moments.
Brand Identity & Elements
The Logo
New Logo was inspired by the sensation, unsafeness, and riskiness, you get from extreme sports.
By using this extreme angle, not only It portrays the feeling of ambitiousness but also portrays the sensation of fastness and speed of the sport.
New Logo was inspired by the sensation, unsafeness, and riskiness, you get from extreme sports.
By using this extreme angle, not only It portrays the feeling of ambitiousness but also portrays the sensation of fastness and speed of the sport.



Typeface

The Tagline

Color Palette

Graphic Elements
The graphic elements act as a portal framing device opening up and revealing Quora's unlimited content and community. They also indicate movements of spiraling, zooming in/out, and magnifying to represent the search and the process of thought.
The graphic elements act as a portal framing device opening up and revealing Quora's unlimited content and community. They also indicate movements of spiraling, zooming in/out, and magnifying to represent the search and the process of thought.

Identity Posters













Content Posters









Environmental Application
Identity Posters
In this poster series, Quora showcases its fun and open approach to learning with the secondary tagline, “No such thing as a Pointless Question”. Creating humor through the disconnect between the notable historical images and the silly questions on the posters, Quora replaces its “academic” and “exclusive” image emphasizing learning through connecting with others.
In this poster series, Quora showcases its fun and open approach to learning with the secondary tagline, “No such thing as a Pointless Question”. Creating humor through the disconnect between the notable historical images and the silly questions on the posters, Quora replaces its “academic” and “exclusive” image emphasizing learning through connecting with others.




Content Posters
This content poster series promotes Quora’s new live-stream feature and highlights the partnerships formed with credible educators and speakers. At the virtual event, Quora users can directly ask questions and interact with renowned experts such as Karen Nyberg, a former NASA Astronaut.
This content poster series promotes Quora’s new live-stream feature and highlights the partnerships formed with credible educators and speakers. At the virtual event, Quora users can directly ask questions and interact with renowned experts such as Karen Nyberg, a former NASA Astronaut.

Digital Application
Website



App

Social Media
