MUFON

ROLE:

Research, Brand Concept Development, Design, Image Treatment, Animation

TOOL:

Adobe Illustrator, Indesign,
After Effects, Photoshop, Premiere Pro

CONCEPT:

MUFON, Mutual UFO Network, is a scientific platform and an International Organization that investigates UFO reports from around the globe.

The goal is to be more mainstream, fun, and lighter about this heavy subject so everyone, especially the younger generation, can approach it without making the audience feel skeptical about the subject as well as keeping the original audience who are serious about the topic.

Brand Identity & Elements

LOGO:

The logo was inspired by the idea of the pixelation pattern
of the QR code.

Since QR codes are meant to be revealed when one wants to find out about something, I have gotten inspired by that meaning which resonates with UFOlogy. Many facts are known to be hidden and this brand is to reveal those secrets and have an impact on the audience.