LIME

PROJECT:
Brand Styleframes

ROLE:
Illustration, Concepting

TOOL:
Photoshop

CONCEPT: Trapped birds in a tight space, and released into the air. That feeling of trappedness, suffocating, and frustration to breakthrough, freshness, and relief. I have also used this image of a tight old elevator which reminded me of a bird cage to a breakthrough.

TREATMENT: This reminded me of the time when I was a little. I like to jump scare the group of pigeons that were in the playground or at a park. This reminder of a fun memory as a young child inspired me to make this a metaphor to tell a story.

WHAT IS LIME?Lime is an American transportation company based in San Francisco. It runs electric scooters, electric bikes, and a car-sharing system.